Category: Buying

Risks of Buying and Owning a Site (…and Why You May Want to Sell)

Owning a website is a risky business. Why? Because the market can shift at any moment. No matter your niche, the internet is full of a hundred other sites doing what you’re doing. You’re constantly being pulled in two directions. On the one hand, you have to build your brand and pull in new clients, but on the other, ensuring customer satisfaction has to be your number one priority. That means maintaining content quality, product […]

What Buyers (Like Us) Look for in a Website

Once you’ve determined why your website may be worth money, you need to start thinking about its possible price point. A novice might say, my business is making profits, so it is worth money. But, that isn’t how you calculate the value. For example, Facebook’s current value is a massive $527 billion. The highest the company has made in a single year thus far was $70 billion in 2018. And that was $15 billion more […]